1. Alan Fletcher
Alan Fletcher (born 1931-2006) is known mainly for his corporate graphic work including branding most prominently for Reuters, IoD & V&A logos. Throughout his career which spanned decades he had many achievements including the Prince Philip Prize for Designer of the Year, was President of the Designers and Art Directors Association in 1973 and 
International President of the Alliance Graphique Internationale from 1982 to 1985. He was elected to the Hall of Fame of the New York Art Directors Club in 1994, was a senior fellow of the Royal College of Art in 1989 and became an honorary fellow of the London Institute in 2000.
Most profoundly in his career was in 1991 where he decided to sell his share of Pentagram to become freelance, due to the fact he had become downtrodden with the corporate day to day life. When talking about the shift, he said: “I just closed my eyes and jumped”, selling off his share of the company and establishing a studio in a mews house that abuts his home in Notting Hill. [Source: Design Museum]
His style followed a consistent pattern of working closely with the type to make it iconic yet readable at the same time. In some ways in terms of his posters, he was stylistically similar to that of Paula Scher, yet Fletcher seemed to hold consistency in the medias used and the particular platforms he used.
